Recently, I received a follow notification from a real estate professional who was obviously new to Twitter. Up to that point she had sent out 7 tweets—all of them describing properties for sale. Also up to that point, she was following about 2,300 people.
She was taking what I would call the shotgun approach to using Twitter: blast as many people as possible with your message. Don’t worry if you don’t know these people and they don’t know you. Don’t worry if your messages are repetitive or even boring. It doesn’t even matter if the people you’re following are in other countries and speak a language other than English (as is true for some of her followers) and therefore not likely to be interested in property for sale in your small Midwestern town. At least you can tell your clients that you are using a Twitter to market homes.
True, but irrelevant.
Twitter is a great tool when used well. It’s wonderful, for example, for staying in touch with people, building relationships, keeping abreast of what’s going on in your community or the world, and sharing timely, valuable information. You can use it to meet people you might not ordinarily have met, enlarge your circle of contacts, and maybe even become known as an expert in your field.
But to use Twitter like a billboard, to constantly post useless messages about your own agenda—sadly, that squanders Twitter’s potential.
Need some ideas to help you put Twitter to work? See our recent post.