Real estate and auto sales have a lot in common.
- Professionals in both industries are viewed with suspicion and distrust; “real estate agent” and “auto salesperson” often appear on lists of the least respected professions.
- Both industries are being forced to change as consumers—armed with information they’ve found on the Internet—bring new and different expectations to the sales transaction.
- Both industries have suffered through months of tightened credit and unemployed consumers, and both have benefitted from government tax credits that have encouraged sales.
But here’s something interesting to note: despite the near bankruptcy of several major automakers (or perhaps because of the bailout that followed) the auto industry is quietly improving. Even Toyota, which suffered weeks of bad press following the recall of problem vehicles in early 2010, had a rosy month in March compared to last year.
Consider the following data from Autoblog:
- Nissan NA: Sale up 43.27% March 2010 compared to March 2009
- GM (Core Brands*): Sales up 43.32% March 2010 compared to March 2009
- Ford (w/out Volvo*): Sales up 42.71% March 2010 compared to March 2009
- Toyota: Sales up 40.71% March 2010 compared to March 2009
- American Honda: Sales up 22.50% March 2010 compared to March 2009
The question is: Will the real estate industry be able to sustain momentum after the Homebuyers’ Tax Credit and where will it be a year from now?
(*Sales for the brands which are being discontinued are not included.)




