I’m pleased to introduce this guest post by Keith Hackbarth of RentersFriend.com who’s got great ideas about how to make QR codes—like the one you see here—work for you.
QR codes, short for Quick Response Codes, are currently a hot topic in the marketing world. They look like barcodes. If you look around, you’ll see them in newspapers, museums, and online blogs.
Consumers equipped with smartphones such as iPhone, Android, or Blackberry can take a picture of these codes and be instantly transported to a website with helpful information about the properties.
Realtors and property managers have started placing these QR codes on their signage and brochures. For example, a rental property might have a QR code on the “For Rent” sign in front. Walk-by traffic will see this code, capture it on their phone, and instantly get a virtual tour of the property. Best of all, the QR code will also be stored in the phone’s memory for later reference.
To get started with QR codes, download “QR Reader” or “QR Scanner” software on your phone. There are many free applications, such as Google Goggles, for this. Next take a picture of the code and follow the link.
Ask your signage company if they can put QR codes on your lawn signs, flyers, and business cards. It might make the difference between a vacancy or not.
About the author: Keith Hackbarth is CEO of RentersFriend.com, a web service for online rental applications and credit checks. He loves finding ways to use technology to improve his family’s real estate business. If you own rental properties, take a minutes to check out his innovative service https://rentersfriend.com