Given the popularity of smartphones and the reality that prospects often need real estate information while they’re away from their computers, it’s important to be sure that your website is smartphone friendly.
The best way to find out how your blog or website works on a smartphone is to try it yourself. Navigate to your blog on your mobile phone and see how easy it is to read. Also ask yourself these questions:
- Do I write with plenty of paragraph breaks, or is my blog one long unbroken block of text? (Paragraph breaks make blogs easier to read on a computer and are a must for reading on a smartphone.)
- Do my pictures take forever to load? If you have pictures, their file sizes need to be reduced for quicker downloading from the Internet.
- Is my blog written in a traditional journalistic style with the most important information (the who, what , when, where, and why) in the first few lines of the article? Readers often don’t follow long blog posts all the way to the end and that goes double for readers checking your blog post from their iPhones.
- Is too much going on? If it’s a traditional website rather than a blog, be aware that flash intros and other “gimmicks” also take a long time to load and often don’t run at all on smartphones.
If your site doesn’t perform well on the small screen, it may be time for a redesign.